Zhongguo wen hua pin pai fa zhan bao gao (2013) = Annual report on Hunan's two-oriented society development (2013)  Annual report on Hunan's two-oriented society development (2013) 

• Product Details

  Product #

  963849B

  Author(s)

  Ouyang, Youquan

  City

  Beijing 

  Country

  China 

  Language

  Chinese(simplified) 

  ISBN

  9787509745380 

  Date of Publication

  2013 

  Publisher

  She hui ke xue wen xian chu ban she  

  Cover Type

  Soft cover 

  Pages

  408 

  Series

  Wen hua pin pai lan pi shu = Blue book of cultural brands 

  Subject

  Culture

   

• Product Details in Original Language

  Author

  欧阳友权

  Publisher

  社会科学文献出版社  

• Description

  Annual report on Hunan's two-oriented society development (2013) Annual Report on Development of Cultural Brands in China(2013) makes a macroscopic summary of the development of Chinese cultural brands in 2012. Annual Report on Development of Cultural Brands in China(2013) selected thirty cultural brands which have leading roles in each category. They include: cinema, television, television entertainment, digital publishing base, local comprehensive website, video website, Media Group, publishing group, private book industry, press group, newspaper, cultural industry investment, cinema line, broadcasting and TV Media group, comprehensive cultural group, movies entertainment group, private cultural group, art performance, animation enterprise, online game work, online game enterprise, periodical, exhibition, advertising, audio video, artistic work auction, cultural park, cultural tourism, cultural heritage, ethnic culture documentary. Those enrolled annually cultural brands are based on the general principle of "economic measurement, annual achievements, industry reputation, social impact, and brand value ", and selected by the media, team investigation, expert evaluations, network ballot, posting and feedback, etc. By recommending those eligible Chinese cultural brands, Annual Report on Development of Cultural Brands in China(2013) is aimed at nurturing the rapid growth of Chinese cultural brands and promoting them in the world. Annual Report on Development of Cultural Brands in China(2013) summarizes the brand development of fifteen formats, and contains fifteen annual cultural brand sub-reports which include: movie, television, new media, press, publishing, periodical, advertising and public relation, performing arts, comic, digital publishing, exhibition, artistic work auction, cultural tourism, international cultural trade, cultural theme park. Those sub-reports summarize the achievements of various categories of cultural brands in 2012, analyze the law of the development for each industrial brand, focus on the successful experiences of all kinds of cultural brands and leading enterprises, and put forward several suggestions for further development. Annual Report on Development of Cultural Brands in China(2013) also provides a ranking for the most influential annual brands in fifteen cultural categories, from which we select ten cultural brands in each category and make comments with the purpose of facilitating a better and faster development of Chinese cultural industries under the guidance of brand.

  《中国文化品牌发展报告》每年发布一次，立足“经济体量、年度业绩、业界声誉、社会影响、品牌价值”总原则，经过传媒举荐、团队调研、网络评选、专家评审、公示反馈等环节，遴选出年度入榜文化品牌和各门类文化品牌排行榜。总报告和各门类分报告对年度文化品牌的发展进行权威分析，阐述中国文化品牌发展动势。