Shanghai chuan mei fa zhan bao gao : Mei ti rong he fa zhan yan jiu (2016) = Annual report on media development of Shanghai (2016)  Annual Report on Media Development of Shanghai (2016) 

• Product Details

  Product #

  2221627B

  Author(s)

  Qiang Ying

  City

  Beijing 

  Country

  China 

  Language

  Chinese (simplified) 

  ISBN

  9787509786291 

  Date of Publication

  2016 

  Publisher

  She hui ke xue wen xian chu ban she  

  Cover Type

  Soft cover 

  Pages

  376 

  Series

  Shanghai lan pi shu = Blue book of Shanghai 

  Subject

  Mass Media / Journalism

   

• Product Details in Original Language

  Author

  强荧

  Publisher

  社会科学文献出版社  

• Description

  Annual Report on Media Development of Shanghai (2016) In 2015, media convergence entered a new phase. The national strategy of building a "Digital China" laid the foundation for a new communication landscape centered on the internet. This book, themed "Research on Media Convergence," examines the 2015 media landscape, interprets media policies, analyzes media formats, and explores the current state and future of Chinese media. Traditional and new media are breaking down the barriers of mechanisms and formats, using the internet as their communication hub, introducing new ideas and embracing new possibilities. They are developing amidst competition and innovating through convergence, presenting a complex and vibrant landscape.

  2015年，媒体融合发展进入新阶段，建设“数字中国”的国家战略为建构以互联网为中心的传播新格局奠定基础。本书以“媒体融合发展研究”为主题，梳理2015年媒体格局，解读传媒政策，分析传媒形态，探究中国传媒的现状与未来。传统媒体和新媒体正在打破机制和形态的藩篱，以互联网为传播中心，推陈出新、兼容并蓄，在竞争中发展，在融合中创新，呈现纷繁复杂、活力无限的局面。