Quan qiu chuan mei fa zhan bao gao (2013) = Annual report on the development of global media(2013)  Annual Report on the Development of Global Media (2013) 

• Product Details

  Product #

  2150308B

  Author(s)

  Tang, Xiaofen

  City

  Beijing 

  Country

  China 

  Language

  Chinese (simplified) 

  ISBN

  9787509753842 

  Date of Publication

  2013 

  Publisher

  She hui ke xue wen xian chu ban she  

  Cover Type

  Soft cover 

  Pages

  354 

  Subject

  Mass Media / Journalism

   

• Product Details in Original Language

  Author

  唐晓芬

  Publisher

  社会科学文献出版社  

• Description

  Annual Report on the Development of Global Media (2013) This book attempts to focus on three subjects: media development in the media industry, radio and television, newspapers and internet media. It also explores media rankings throughout the world.

  本书尝试实现三种转变，即从关注传媒产业拓展到审视传媒发展问题，从分析广电、报刊和互联网等传媒延伸到整个信息传播领域，从基于行业区隔的分析路径向以行业融合为基础的纵横交织转变。2011～2012年度，电视收入增幅居全球传播行业之首，美国传播业收入仍独占鳌头；拉美、中东和非洲地区广告增长最快，欧洲广告收入持续下降；电视广告总额稳居首位，互联网广告收入增幅最大；广电订购费收入增幅最大，有线电视仍是最主要的付费电视平台。