Shanghai chuan mei fa zhan bao gao : mei ti ge ju tu po yu chuang xin (2015) = Annual report on media development of Shanghai (2015)  Annual report on media development of Shanghai (2015) 

• Product Details

  Product #

  2182646B

  Author(s)

  Qiang, Ying

  City

  Beijing 

  Country

  China 

  Language

  Chinese (simplified) 

  ISBN

  9787509769485 

  Date of Publication

  2015 

  Publisher

  She hui ke xue wen xian chu ban she  

  Cover Type

  Soft cover 

  Pages

  330 

  Series

  Shanghai lan pi shu = Blue book of Shanghai 

  Subject

  Mass Media / Journalism

   

• Product Details in Original Language

  Author

  强荧

  Publisher

  社会科学文献出版社  

• Description

  Annual report on media development of Shanghai (2015) An analysis of the "media landscape" in China for the year of 2014. Topics of discussion include but are not limited to: media policies, innovations, transformations, "fusion of innovation", capital structure, technological advancements, assessment of other utilizable resources, etc...

  本书以“媒体格局突破与创新”为主题，分析2014年传媒格局，解读传媒政策，关注在媒体新革命的大背景下，媒体创新转型、探索突破的现状与未来。全书聚焦于“融合中创新”这个核心议题，探讨在机制、资本、结构、技术等诸多矛盾纠结下媒体如何突出重围，融合平台、内容、受众、技术等资源协同创新突破，开拓传媒新格局。