Shanghai chuan mei fa zhan bao gao:zhu liu mei ti : gong xin li,chuan bo li,ying xiang li (2014) = Annual report on media development of Shanghai(2014)  Annual report on media development of Shanghai (2014) 

• Product Details

  Product #

  2153994B

  Author(s)

  Jiao, Yuhong

  City

  Beijing 

  Country

  China 

  Language

  Chinese (simplified) 

  ISBN

  9787509755174 

  Date of Publication

  2014 

  Publisher

  She hui ke xue wen xian chu ban she  

  Cover Type

  Soft cover 

  Pages

  392 

  Series

  Shanghai lan pi shu = Blue book of Shanghai 

  Subject

  Mass Media / Journalism

   

• Product Details in Original Language

  Author

  焦,雨虹

  Publisher

  社会科学文献出版社  

• Description

  Annual report on media development of Shanghai (2014) The Shanghai Media Development Report discusses the most important media developments in Shanghai this year, interprets media policies, analyzes the urgency and necessity of improving the mass media mechanism, and hails media as an important tool in social development.

  本书以“主流媒体的公信力、传播力、影响力”为主题，梳理2013年以来传媒发展大势，关注重大舆论事件，追踪媒体热点，解读传媒政策，分析产业格局，强调提升主流媒体影响力，把握传播主导权，促进社会认同，建构和谐社会的必要性和紧迫性。全书聚焦于“主流媒体与传媒发展”这个核心议题，深入探讨传媒体制、传媒实践与传播效应的相互关系，关注在传媒格局演变的过程中，主流媒体的作用、参与社会建构的方式和路径，为上海传媒发展提供对策建议。