Zhongguo ti yu chan ye fa zhan bao gao (2013) = Annual report on development of sports industry in China (2013)
Annual report on development of sports industry in China (2013)
中国体育产业发展报告 (2013) = Annual report on development of sports industry in China (2013)
Annual report on development of sports industry in China (2013) It has been three years since the first edition of the Blue Book of Sports, during which time there have been many exciting changes emerging in the sports industry in China. Apart from the economic growth brought about by the success of the Beijing Olympic Games, the industry has also become more dynamic, flexible and responsive. However, a mature and healthy sports industry requires systematic management and regular professional analysis of its components. Recently the relationship between Sports investment and finance and the influence that hosting sports events has on raising a city's profile is becoming hot issue within the industry.
As China's only Blue Book on the Sports Industry, Annual Report on Development of Sports Industry in China (2013) (Herein after referred to as "the Report") using a range of carefully selected research methodologies we have continued to conduct a number of insightful and interesting surveys over the last few years. Our research has been carried out across a number of cities focusing on companies, sports events and event venues to assess the business models, industry rules, and current business trends with the aim of structuring and systematically presenting these processes.
Following the system used by the first Blue Book, the report provides insightful analyses which focus on a number of sectors such as sports events, fitness and leisure centers, and sports merchandise as well as sports venues.
Obviously, sports events continue to serve as the driving force for the development of other sectors within the industry. The fitness and leisure center sector has been through a series of stages from inception, expansion, restructure and optimization which has led to a current environment where there are a variety of options available which allow this sector to meet the various requirements of individual cities.
Despite healthy performances within the industry the sports merchandise sector has suffered slightly due to the current economic environment and as a result must strive to improve and expand.
Given the inseparable relationship between sports and the media and due to the fact that new media such as video websites, social networking sites, and mobile media have become a hugely influential factor in brand communication the report has conducted a detailed analysis of the development of sports media in China. In addition the report sets forth a chapter on investment and finance within the sports industry especially in the area of sports events. The combination of capable management and talented individuals as well as the support of the BOT model for operation is key to guaranteeing the security of investment and finance within the sports industry.
The report also presents a general assessment on the effect that hosting large scale sporting events has on a city's image, these effects have been analyzed under the climate of rapid development and change which has been witnessed in many cities over the last 10-20 years here in China. The report also attempts to illustrate the current strategy that sports management companies adopt for developing their own talent in order to provide a reference and guidance for how companies should train and cultivate new talent in the future.
