Poster and new media. A visual language of advertising graphics : Monograph  Poster and New Media: А Visual Language of Advertising Graphics: Monograph 

• Product Details

  Product #

  5024716B

  Author(s)

  Pryshchenko, Svitlana V.

  City

  Kyiv 

  Country

  Ukraine 

  Language

  English 

  ISBN

  9786178244057 

  Date of Publication

  2023 

  Publisher

  Kondor  

  Cover Type

  Soft cover 

  Pages

  239 

  Subject

  Fine Arts / Architecture / Photography

  Subject

  Mass Media / Journalism

   

• Product Details in Original Language

  Author

  Pryshchenko, Svitlana V.

  Publisher

  Кондор  

• Description

  Poster and New Media: А Visual Language of Advertising Graphics: Monograph The author considers а poster in the context of modern Advertising design as a specific type of creative activity – the design process is presented as a synthesis of sociocultural, ideological, colour-graphic, and marketing aspects. The significant influence of art styles on Advertising graphics, the problems of visualization of advertising ideas are analyzed, and the arsenal of artistic and graphic tools combined with computer technologies is structured. Special attention is devoted to the associative perception of colour in advertising appeals and its semantic interpretations.