Stratesko komuniciranje drzava 1-2  Strategic Communication of States 1-2 

• Product Details

  Product #

  2445830B

  Author(s)

  Skoko, Bozo

  City

  Zagreb 

  Country

  Croatia 

  Language

  Croatian 

  ISBN

  9789537782801 

  Date of Publication

  2021 

  Publisher

  Synopsis  

  Cover Type

  Hard cover 

  Pages

  845 

  Series

  Udzbenici sveucilista u Zagrebu 

  Subject

  Foreign Policy / International Relations

  Subject

  History, 20th-21st Centuries

   

• Product Details in Original Language

  Author

  Skoko, Božo

  Publisher

  Synopsis  

• Description

  Strategic Communication of States 1-2 Strategic Communication of States is a new book by Professor Božo Skoka. It is a monumental edition in two parts, dedicated to public diplomacy, national branding and international public relations, as well as areas of application and Croatian experience. With a rich overview of theoretical approaches and concepts, the author's original contribution to understanding this phenomenon and creating a new model of national identity and image management in order to achieve international prestige, the book brings case studies and examples of good practice from around the world. world experts, who write about the application of strategic communication in practice. All this makes this university textbook complete, unavoidable and unique in understanding and applying the strategic communication of states. It should be emphasized that this is the first textbook dedicated to the phenomenon of states as communicators in international relations, ie strategic communication of states, in this part of Europe, and the approach and way of presenting content is unique in global terms - say reviewers.