Zhongguo wen hua pin pai fa zhan bao gao ( 2016) = Annual report on development of cultural brands in China (2016)  Annual Report on Development of Cultural Brands in China (2016) 

• Product Details

  Product #

  2243107B

  Author(s)

  Ouyang, Youquan

  City

  Beijing 

  Country

  China 

  Language

  Chinese (simplified) 

  ISBN

  9787509788929 

  Date of Publication

  2016 

  Publisher

  She hui ke xue wen xian chu ban she  

  Cover Type

  Soft cover 

  Pages

  343 

  Series

  Wen hua pin pai lan pi shu = Blue book of cultural brands 

  Subject

  Sociology

   

• Product Details in Original Language

  Author

  欧阳友权

  Publisher

  社会科学文献出版社  

• Description

  Annual Report on Development of Cultural Brands in China (2016) This book selects 30 cultural brands that are leading in various categories. By recommending these Chinese cultural brands, it aims to cultivate the rapid growth of national cultural brands and promote Chinese cultural brands to the world. It also summarizes the development of cultural brands in 10 business categories and forms 10 annual cultural brand reports. The annual cultural brand reports summarize the achievements of cultural brands in various categories in 2015, analyze the development laws of brands in various industries, and open a window to show the overall situation of brand development in various categories of China's cultural industry.

  本书遴选了30个在各门类具有引领意义的文化品牌，通过对这些中国文化品牌的入选推荐，旨在培养民族文化品牌迅速成长，促进中国文化品牌走向世界，并对10个业态门类的文化品牌发展进行了总结，形成了10个年度文化品牌分报告，文化品牌年度分报告对各门类的文化品牌在2015年取得的成绩进行了总结，分析了各产业门类品牌的发展规律，为展示中国文化产业各门类品牌发展的整体情况打开了一面窗口。