Zhongguo she hui yu qing yu wei ji guan li bao gao (2016) = The report on Chinese social opinion and crisis management (2016)  The Report on Chinese Social Opinion and Crisis Management (2016) 

• Product Details

  Product #

  2242442B

  Author(s)

  Xie, Yungeng

  City

  Beijing 

  Country

  China 

  Language

  Chinese (simplified) 

  ISBN

  9787509796504 

  Date of Publication

  2016 

  Publisher

  She hui ke xue wen xian chu ban she  

  Cover Type

  Soft cover 

  Pages

  459 

  Series

  Yu qing lan pi shu = Blue book of social opinion 

  Subject

  Sociology

   

• Product Details in Original Language

  Author

  谢，耘耕

  Publisher

  社会科学文献出版社  

• Description

  The Report on Chinese Social Opinion and Crisis Management (2016) This book relies on the public opinion research advantages of Shanghai Jiaotong University public opinion research laboratory, coheres domestic public opinion quality resources, with the help of large data mining, social survey, content analysis, statistical analysis technology, the use of multidisciplinary professional theoretical knowledge, analyzes 2011 ~ 2015 hot top 6,000 network public opinion event characteristics, dissemination rule and intervention strategies, , shows a panoramic view of public opinion in contrast to the network in 2015.

  本书依托上海交通大学舆情研究实验室舆情研究优势，凝聚国内舆论学优质资源，借助大数据挖掘、社会调查、内容分析、统计分析技术等，运用多学科专业理论知识，分析2011～2015年热度排名前6000的网络舆情事件特点、传播规律和干预策略，在对比中呈现2015年网络舆情全景。