Beijing zhong yi yao wen hua chuan bo fa zhan bao gao (2015) = Report on TCM culture communication development of Beijing (2015)  Report on TCM culture communication development of Beijing (2015) 

• Product Details

  Product #

  2192254B

  Author(s)

  Mao, Jialing

  City

  Beijing 

  Country

  China 

  Language

  Chinese (simplified) 

  ISBN

  9787509774441 

  Date of Publication

  2015 

  Publisher

  She hui ke xue wen xian chu ban she  

  Cover Type

  Soft cover 

  Pages

  253 

  Series

  Zhong yi wen hua lan pi shu = Blue book of TCM culture 

  Subject

  Medicine / Health

   

• Product Details in Original Language

  Author

  毛，嘉陵

  Publisher

  社会科学文献出版社  

• Description

  Report on TCM culture communication development of Beijing (2015) The book presents a forecast of future developmental trends of traditional Chinese medicine. Supplementary to the analysis, the book ties political, industrial, and economical factors to the cultural consumption and development of the Chinese medicine industry.

  本书从学术角度对北京中医药文化传播领域的未来发展趋势进行分析和预测，帮助政府、行业监管机构进行科学、合理的行业发展规划，提升行业发展水平。通过对北京中医医疗信息传播、北京市民中医认知度和认可度、北京市民就医选择的调查，评价北京中医医疗机构的核心竞争力，不仅可以为北京中医医疗机构的发展提供权威建议，而且可以满足大众的医疗健康需求，指导大众的养生文化消费，引导中医药文化传播事业和文化创意产业的健康发展。