Zhongguo wen hua pin pai fa zhan bao gao (2014) = Annual report on development of cultural brands in China (2014)  Annual report on development of cultural brands in China (2014) 

• Product Details

  Product #

  2161178B

  Author(s)

  Ouyang, Youquan

  City

  Beijing 

  Country

  China 

  Language

  Chinese (simplified) 

  ISBN

  9787509758113 

  Date of Publication

  2014 

  Publisher

  She hui ke xue wen xian chu ban she  

  Cover Type

  Soft cover 

  Pages

  368 

  Series

  Wen hua pin pai lan pi shu = Blue book of cultural brands 

  Subject

  Economics / Business / Commerce

   

• Product Details in Original Language

  Author

  欧阳友权

  Publisher

  社会科学文献出版社  

• Description

  Annual report on development of cultural brands in China (2014) The book of Chinese culture brands covers the rapid growth of the national culture brand, and promotion of the Chinese culture brand to the world. Various categories of cultural brand made ​​in the 2013's results were summarized, analyzed the various industrial categories including the law of development of the brand. The book focuses on the various categories of cultural brand and the successful experience of leading enterprises.

  本年度文化品牌是依据“经济体量、年度业绩、业界声誉、社会影响、品牌价值”的总原则，经传媒举荐、团队调研、专家评审、网络投票、公示反馈等环节遴选出来的。本书通过对中国文化品牌的入选推荐，旨在培养民族文化品牌迅速成长，促进中国文化品牌走向世界，书中对各门类的文化品牌在2013年取得的成绩进行了总结，分析了各产业门类品牌的发展规律，重点探讨了各门类文化品牌和龙头企业的成功经验，有针对性地提出了发展对策。